With over 30 years experience in the marketing and advertising fields, Geraldine offers superb client service along with strategic planning expertise. Her previous work experience includes that of Business Unit Manager and Product manager, where she was responsible for developing and implementing business plans/product marketing plans. She has, in addition fulfilled, the functions of Sales Manager and senior ad agency account executive. She is a qualified pharmacist, fully versed in the handling of medical accounts.

Suzi McHugh has almost 30 years sales and marketing experience, five of which were with the ad agency Jungle Room as senior account executive. Qualified in Marketing Management, her hallmark is careful attention to detail combined with a passion for the industry and a strong client service ethos. Her extensive previous experience in the marketing and advertising field includes working as Marketing Co-ordinator, a time in sales as well as control of advertising budgets.

A qualified Professional Accountant (SA) with 12 years’ experience in the field of accounting and finance. He is passionate about business and analysing what drives growth.

A vital part of Silent Thunder’s core group is our team of talented, highly creative graphic designers that ensure rapid turnaround. Their qualifications include diplomas/degrees in classic design and photography as well as VEGA Brand Communications School.

Our production facilities maintain control of all production, ensuring that deadlines are rigorously met. The same attention to detail extends to our accounting department who pride themselves on always getting accounts out on time.

Silent Thunder has a strong, established network of professional associates. This established network comprises of experienced medical copywriters (qualified doctors and pharmacists), consumer copywriters and Afrikaans copywriters.

Another Silent Thunder facility is top-level website design through our network associate whose excellent knowledge of different platforms and digital design helps you navigate the everchanging web landscape. Silent Thunder’s client offering also extends to radio and TV production.

Cloud based regulatory approval and Customer Relationship Platforms (CRM) are driven in-house by our support team. Our team has experience in the day to day mechanisms of the popular regulatory approval sites and their attention to detail ensures correct reference linking. This speeds up turnaround times to approval as we continuously check for feedback.

Veeva is highly sought after in the medical communications market and offers many solutions.  We have adapted to this by developing and designing content for the Veeva framework with our in-house Veeva content specialist. Our work meets the highest standards because we understand the capabilities and limitations of the framework.

We create Edetailer (CLM) presentations and Veeva Approved Mailer that are customised design, with internal navigation, animation, key messaging and smart tagging systems that we implement during upload of content through promomats and test through Salesforce/Veeva Vault Desktop testing platforms.

Edetailers and Approved Email content is highly customizable, enabling customers to be in full control of the branding and presentation of emails. Since the content is hosted in Vault, it can be tested and approved as part of Vault’s approval process, ensuring that content is correct and compliant before being made available to end users. These two core values result in compelling and compliant content that facilitates ongoing, personal conversations tailored to each recipient and situation.

Silent Thunder has a panel of experienced professionals – doctors, regulatory pharmacists, nurses – who work independently of Silent Thunder.
They are competent to review of a wide range of material, from package inserts to medical and scientific documents and training manuals which have been developed both by Silent Thunder, and by outside companies.
The reviewers are registered by their respective professional bodies and are competent to review material in the VEEVA system as well.